BUSINESS LEADER, CEO

Steve Lesnard Hails North Face’s Partnership with Sonos

Sonos and North Face have kicked off an interesting partnership. One of the results of the product is a portable speaker, Sonos Roam. Besides, the Soundscapes Series allows North Face fans to enjoy a sonic experience anywhere. One of the people who have hailed the new partnership is North Face’s Global Vice President and Chief Marketing Officer, Steve Lesnard. Lesnard has immense experience in product development, especially athletic products. Consequently, he seeks to integrate innovation into the company’s culture. For instance, he played an important role in the discovery of FUTURELIGHT.

According to Lesnard, North Face has athletes’ interests at heart. Consequently, Soundscapes Series is an excellent discovery to enhance the outdoor experience. It is an audio journey. The Soundscapes Series allows exciting expeditions allowing expedition teams to get new details.

Interestingly, Soundscapes Series is available on Mixcloud, Sonos Radio, and YouTube in some countries. It features several expeditions including, famous climbers.

Many listeners love Sonos Radio. The tagline “Never Stop Exploring” has now become popular. According to Sonos’ Marketing Vice President, Pete Pedersen, North Face is the ideal partner to help them in marketing Sonos Roam.

Sonos is a sound company founded in 2002. It offers a variety of products including, portable speakers, home theaters, and accessories. On the other hand, North Face is a company that deals with outdoor products. It was founded in 1966. Some of its products include footwear, apparel, and equipment.

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